Shaping how BBC radio and music met the web — the case for what these services should actually be, once "online" stopped being an afterthought.
A radio station's web presence had to be its own thing — built for browsing, search and archive, not a schedule grid with a "listen live" button bolted on.
Every broadcast needed a permanent, structured identity on the web — thinking that led directly into Programme Information Pages a year later.
Music coverage worked best as a web of artists, tracks and sessions linking to each other — closer to how fans actually talked about music.
"Online" wasn't a department. It was what radio and music were going to be made of, from here on.